ADMG is the Scottish organisation established in January 1992 to represent its member Deer Management Groups, currently around 50 in number and mainly covering the open hill red deer range and adjoining land.

In its Constitution, ADMG’s role is described as:

  • Representation at UK Government, Scottish Parliament, and Local Authority levels on all matters relating to the management of wild deer in Scotland.
  • Regular liaison with appropriate Government agencies and Non-Government Organisations.
  • To contribute to and coordinate research in all matters relating to wild deer.
  • To participate with other industry bodies in the development of Best Practice and promote training among professional deer managers.
  • To promote a coordinated approach to the marketing of wild venison.
  • Media communication.

In short, ADMG is committed to the welfare of deer and their habitat through sustainable management practices and protecting employment and rural communities where deer management is a major economic land use.

ADMG is closely involved in:

  • The National Access Forum
  • Lowland Deer Network Scotland
  • Scottish Venison Association
  • Scottish Quality Wild Venison
  • Scotland’s Moorland Forum
  • National Access Forum
  • The Deer Management Round Table
  • The wild deer industry Best Practice Working Group
  • The Scottish Country Sports Tourism Group