ADMG is the Scottish organisation established in January 1992 to represent its member Deer Management Groups, currently around 50 in number and mainly covering the open hill red deer range and adjoining land.

In its Constitution, ADMG’s role is described as:

  • Representation at UK Government, Scottish Parliament, and Local Authority levels on all matters relating to the management of wild deer in Scotland.
  • Regular liaison with appropriate Government agencies and Non-Government Organisations.
  • To contribute to and coordinate research in all matters relating to wild deer.
  • To participate with other industry bodies in the development of Best Practice and promote training among professional deer managers.
  • To promote a coordinated approach to the marketing of wild venison.
  • Media communication.

In short, ADMG is committed to the welfare of deer and their habitat through sustainable management practices and protecting employment and rural communities where deer management is a major economic land use.

ADMG is closely involved in:

The Common Ground Forum
ADMG is a founder member of The Common Ground Forum on sustainable upland deer management,  a network across Scotland’s upland deer management sector who have committed to work together to look at how a more collaborative approach to deer management, based on mutual respect and consensus building, can contribute to a vision of a greener, healthier and economically vibrant future.

The Common Ground Forum evolved out of Finding the Common Ground on Sustainable Deer Management, a joint project between the Association of Deer Management Groups and Scottish Environment LINK to develop better relations across the deer sector in upland Scotland and to find shared solutions that will support the implementation of the Scottish Government’s action in the light of their response to the Deer Working Group recommendations. More information on the project is available here.