ADMG is a Scottish organisation which was established in January 1992. Its function is to represent its member Deer Management Groups, currently around 50 in number.

In the Constitution, its role is described as:

  • Representation at EU, UK Government, Scottish Parliament, and Local Authority levels on all matters relating to the management of wild deer in Scotland.
  • Regular liaison with appropriate Government agencies and Non-Government Organisations.
  • To contribute to and coordinate research in all matters relating to wild deer.
  • To participate with other industry bodies in the development of Best Practice and promote training among professional deer managers.
  • To promote a coordinated approach to the marketing of wild venison.
  • Media communication.

In short, we are committed to the welfare of deer and their habitat through sustainable management practices and protecting employment and rural communities where deer management is a major economic land use.

ADMG is currently closely involved in:

  • The National Access Forum
  • Lowland Deer Network Scotland
  • Scottish Venison Partnership
  • Scotland’s Moorland Forum
  • The Deer Management Round Table
  • The wild deer industry Best Practice Working Group
  • The Scottish Country Sports Tourism Group
  • Scottish Quality Wild Venison Limited (SQWV) — quality assurance scheme for wild venison in Scotland